Win-back · past customers

You already won them once. Ask them back.

Most small companies have hundreds of past customers they have not spoken to in a year. They already know you, they already paid you, and nobody has asked them back. We clean up the list, write the messages in your voice and send the replies to you.

Quotedafter one conversation · price in writing · month to month
Example campaign · before anything sendsWin-back
  • 1,140 past customers found in your recordsQuickBooks, Jobber and an old spreadsheet, mergedcleaned
  • 312 not heard from in over a yearduplicates, bad addresses and do-not-contact removedthe list
  • Three short messages written in your voicea hello, a reason to come back, a last notewaiting for you
  • Replies go straight to your phoneor to RING or INBOX if you have themto you
  • Example numbers, not a client'syours come from your own records
Win-back

What gets done.

From the records you already have. Nothing is bought, nothing is scraped.

Finds your past customers

Pulled from your invoices, your job tool and old spreadsheets, merged into one clean list with duplicates and dead addresses removed.

Sorts by how long it has been

Six months, a year, two years. Each group gets a different message, because they need one.

Writes it in your voice

Short, plain and from you. A hello, a reason to come back, and a last note. You approve every word.

Sends it at a human pace

Small batches over days, not a blast, so the replies arrive at a rate you can actually answer.

Routes every reply to you

To your phone or inbox, or to RING and INBOX if you have them, so nobody who says yes waits until Thursday.

Reports who came back

Sent, replied, booked. Matched to your own invoices, so the number is real.

The cheapest customer you will ever get is the one you already had.

No ad, no bidding against the company down the street, no explaining who you are. They have your number somewhere and have simply not thought about you since.

One short message from YOU is usually all it takes to find out who is ready.

How it runs.

  1. Step 1
    One conversation

    What you sell, how often people need it, and where your customer records live. About twenty minutes.

  2. Step 2
    A read-only look at the list

    You hear how many past customers are really in there and how many are worth writing to, before you pay for anything.

  3. Step 3
    A price in writing

    A fixed price for the first campaign. A monthly price only if you want it kept running.

  4. Step 4
    You approve the messages

    Every word, and the offer if there is one. Nothing sends until you say so.

  5. Step 5
    Sent, answered, counted

    Replies come to you as they land, and you get the report at the end: sent, replied, booked.

What you will not get.

  • No bought lists

    Only people who were actually your customers. Never a purchased or scraped list.

  • No texts without permission

    Texts go only to customers who gave you their number for that. Everyone else gets an email, and every message has a way to say stop.

  • No fake urgency

    No countdown timers, no last-chance tricks. A plain note from a company they already know.

  • No promises about the number

    How many come back depends on your trade and how they felt the first time. You will see the real count, good or bad.

Asked before starting

My records are a mess. Is that a problem?

That is normal and it is half the job. Invoices, a job tool, an old spreadsheet and a phone full of contacts can all be merged into one clean list.

Do I have to offer a discount?

No. Often the best message is simply a hello and a reminder that you are still here. If you want an offer in it, it is yours to set.

Is it legal to message old customers?

Emailing your own past customers is allowed when every message says who you are and lets them opt out, and we build that in. Texts are stricter, so they only go to people who agreed to get texts from you.

What happens when they reply?

It comes straight to you, or to RING and INBOX if you have them. Speed matters here, so you decide who answers before anything is sent.

What does it cost?

Quoted after one conversation and a read-only look at your list. Fixed price in writing for the first campaign.

How many customers have you served since you opened?

Most of them have not heard from you since. Start with one conversation and a read-only look at the list.

Ask for a quote