Meet Eagle Landscaping — a fictional Phoenix landscaping company. You're their newest customer, and their website wants you to create an account. You'll do it twice — once the way signup forms usually ship, once designed right. This page measures everything you do, then hands you the bill.
Eagle Landscaping isn't real, so use made-up answers — a fake name, a fake email, a fake number. Type the same fake answers both rounds.
Had enough? I give up →
Round A complete
Now the same six facts — same fake answers — on the same form, designed.
Fair warning for the skeptics: you'll be a little faster on any second attempt. Type the same answers — the gap that's left over is design.
The bill
Your hand, drawn. Hesitation leaves a mark.
Every number above is you — measured, not estimated. A sample size of one, and that's the point: you just felt it.
Now multiply Form A by every customer who meets your business when nobody's watching. They don't file a complaint. They just leave.
Designers have been saying this forever. Engineers can measure it.
Where friction really lives
The same customer who just fought Form A also calls Eagle Landscaping at 9 PM and hears voicemail. They don't leave a message. They dial the next company on the list.
That's the friction we remove. An AI employee that picks up in 8 seconds, every hour of every night — and it never ships a form like Form A.
$497/mo · month-to-month · you own everything we build